Director’s flagship / 01

Independent concept film · Sound on · 01:30

Coca-Cola Zero Sugar

A 90-second action-driven commercial world created across four intensive days—concept, scene direction, AI-native production, edit, original music and sound design by Elvis D’silva.

Send a live brief

Concept · Scene direction · AI-native production · Edit · Original music · Sound design

Self-initiated campaign proposal. Independently produced; not commissioned, approved, released or endorsed by The Coca-Cola Company.

The direction

Not a collection of clips.
A directed world.

The film moves through ritual, pursuit, combat and product payoff without surrendering the can as the visual anchor. Character staging, screen direction, action escalation and sound were developed together so every sequence feels part of the same campaign universe.

01 / ACTION

Scene logic

Characters, geography, camera movement and impact beats were shaped to make the action readable—not merely spectacular.

02 / PRODUCT

Hero timing

The redesigned Zero Sugar can drives the transitions and story beats instead of appearing as a disconnected pack shot.

03 / SOUND

Original force

The score, impacts, engines, transitions and atmosphere were produced by Elvis to make picture and sound land as one piece.

Inside the film

Impact. Scale.
Product control.

Six frames from the finished 90-second film—each built to serve a distinct story beat, not to fill a reel.

Woman striking a giant steel gong in the Coca-Cola Zero Sugar concept film — 01 Impact direction

Astronaut suspended inside a red-lit laboratory chamber — 02 World-building scale

Two sumo wrestlers colliding in a cinematic action sequence — 03 Physical force

Coca-Cola Zero Sugar can moments before colliding with a motorcycle helmet — 04 Product in action

Armoured samurai drawing a blade in a rain-soaked bamboo forest — 05 Character direction

Coca-Cola Zero Sugar can presented by a futuristic cyber geisha — 06 Product world design

Compressed premium production

Four intensive days.
No months-long relay.

The 90-second film was independently built across four full production days. That speed comes from keeping concept, direction, generation, editorial decisions, music and sound inside one coherent creative system.

The commercial offer is not cheap volume. CASUEL takes on director-led briefs where the product needs a distinctive world, controlled action and a complete authored soundtrack. Focused first-cut schedules can begin from 7–10 business days once the live brief is approved.

No stock footage was used. Final scope, usage, approvals, deliverables, review structure, fee and timing are confirmed after the work has been understood.

Coca-Cola Zero Sugar — independent concept film. Self-initiated and independently produced by Elvis D’silva / CASUEL STUDIOS. Uncommissioned and not endorsed by The Coca-Cola Company.

Bring the live brief

High impact.
Without the long runway.

Share the product, launch date, campaign use and the feeling the film needs to create. CASUEL will return a tailored direction, scope, schedule and quote.

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