01
Hero commercial
One director-led 30 to 60 second launch film built around the approved campaign idea.
Director-led flagship commercial sprint
One launch.
One complete world.
A director-led production sprint for brands and agencies that need a hero commercial without a months-long runway or a relay between director, production, editor, composer and sound team. For an approved 30–60-second focused brief, the client-ready hero-film first cut is delivered within 3 business days once the production clock begins.
Check the brief↗The package
Flagship impact.
Compressed runway.
02
Campaign cutdown
One 15-second adaptation designed for the confirmed paid-social or launch placement.
03
Complete sound
Original music and sound design created with the edit instead of added as generic stock after picture lock.
Proof of compressed production
90 seconds.
Four intensive days.
Coca-Cola Zero Sugar · Director’s flagshipView full film ↗One directorConcept, characters, action, camera logic and product timing controlled end to end.Four-day proofThe 90-second independent concept demonstrates the speed of the production system.One soundtrackOriginal music, impacts, transitions and complete sound design by Elvis D’silva.
Self-initiated campaign proposal. Independently produced; not commissioned, approved, released or endorsed by The Coca-Cola Company.
Focused production
No relay race.
One owner.
- 01Fit check
Send the product, audience, launch date, must-have claims, supplied assets and channel mix.
- 02Scope and schedule
CASUEL confirms the creative direction, exact deliverables, review structure and production schedule.
- 03Film production
Creative direction, advanced AI filmmaking or live action, editing, original music and sound are handled as one build.
- 04Review and masters
Feedback and approval milestones follow the structure agreed for the project before final masters are delivered.
Production scope
A real launch
needs a complete system.
Flagship commercial sprint
Tailored to the launchFinal creative scope, usage, review structure, schedule and fee are confirmed after the live brief—not before the work has been understood.
- One 30–60 second hero commercial
- One coordinated 15-second cutdown
- Concept and scene direction
- AI-native production and edit
- Original music and sound design
- Review structure agreed upfront
Fit
Fast because
the scope is focused.
How quickly is the sprint delivered?
For an approved 30–60-second focused brief, the client-ready hero-film first cut is delivered within 3 business days. The included 15-second cutdown and final masters follow the agreed approval structure. Timing begins once the scope is approved, the 50% booking deposit has cleared and all required assets have been supplied.
What is outside the package?
Talent, travel, extensive live-action crews, product shipping, custom 3D asset creation, paid media, voiceover licensing and changes outside the approved brief are quoted separately where required.
Can an agency resell or white-label it?
Yes. The agency can retain the client relationship, strategy, presentation and margin while CASUEL provides the production under an agreed working model.
What happens if the brief is not a fit?
CASUEL will say so before production is booked and, where possible, recommend a tailored production path.
A brief is enough to begin
Send the launch date.
We’ll test the fit.
Share the product, audience, launch date, intended platforms and available assets. CASUEL will confirm the best production direction, scope and schedule.
Check the brief↗