01
Launch attention
Give a new product a clear visual world before a viewer reaches the product page.
Product video production · Perth, Western Australia
Make the product
impossible to ignore.
CASUEL STUDIOS creates high-concept commercial films without the traditional relay between director, production, edit, composer and sound team. Intense action, product storytelling, original music and complete sound design are authored as one fast, controlled build.
Send the brief↗Director’s flagship · Independent concept film
90 seconds.
Four intensive days.
Coca-Cola Zero Sugar · Director’s flagshipView full film ↗
Action directionCharacters, choreography, product timing and camera energy built as one cinematic world.Four-day buildThe complete 90-second flagship was created in four intensive days.Original audioConcept, edit, original music and sound design by Elvis D’silva.
Self-initiated campaign proposal. Independently produced; not commissioned, approved, released or endorsed by The Coca-Cola Company.
Built for the buying moment
One film.
Three jobs.
02
Paid-social stopping power
Build a strong opening image, controlled pacing and platform-ready framing around the campaign goal.
03
Premium brand value
Use material, movement, music and sound to make the product feel more considered and memorable.
Focused process
From product
to feeling.
- 01Brief
Send the product, audience, required formats and launch date. A reference board or finished script is not required.
- 02Direction
CASUEL shapes the visual idea, production approach and sound direction around the approved scope.
- 03Production
The visuals, edit, original music and sound design are built as one piece rather than passed between separate vendors.
- 04Delivery
Client-ready first cuts are delivered within 48 hours for 10–20-second films, within 3 business days for 30–60-second films, and within 7 business days for 60–90-second films. Films over 90 seconds, short films and campaign systems are scheduled to scope. Timing begins once the scope is approved, the 50% booking deposit has cleared and all required assets have been supplied.
Commission details
A clear way
to start.
Director-led commercial film
Tailored to the campaignFor a serious brief requiring concept, cinematic production, edit and an authored soundtrack. Scope follows the creative ambition, assets, usage and required deliverables.
- Creative and visual direction
- AI, live-action or hybrid production to scope
- Editing and finishing
- Original music and sound design
- Schedule and review structure agreed upfront
Questions
Before the
first frame.
Do you work only with Perth brands?
No. CASUEL is based in Perth and works with supplied product assets and remote teams worldwide. The production approach is confirmed after reviewing what the film needs.
Can you work with our agency?
Yes. CASUEL provides discreet white-label and overflow production while the agency keeps the client relationship, strategy and margin.
Is every project AI-generated?
No. CASUEL uses advanced AI filmmaking, live-action cinematography or a hybrid approach according to the creative direction and product requirements.
What do you need to quote?
The product, audience, launch date, intended channels and creative ambition are enough to begin. CASUEL will return a recommended direction, scope and quote.
Your product is next
Send the product.
We’ll shape the film.
Share the product, audience and launch date. You will receive a tailored creative direction, scope and quote.
Start a project↗